Some of the changes, such as Jetta being updated to be a black character, were reflections of Christy Marx's original vision or referenced in the cartoon's canon, while others were their own stylistic choices. Thompson and Campbell's basic pitch was "Classic Jem stories brought into the 21st century", and they were passionate about giving the cast a diversity that wasn't possible with the constraints of 1980s animation and social attitudes. Barber had already seen Campbell's Jem fan art redesigns from 2011 and knew of her work. When approached, she knew that she wanted Campbell - who was at the time working on IDW's Teenage Mutant Ninja Turtles - involved in co-creating the pitch. Thompson - who was already in discussion with IDW about other projects - was put forward as someone who might be interesting for the comic. IDW Senior Editor John Barber stated that when he first came to work at IDW, "Getting a Jem and the Holograms comic going was a top priority for me". The creative team behind the comic is writer Kelly Thompson and artist Sophie Campbell. Jem and The Holograms was announced on December 2nd, 2014 as the latest comic collaboration between IDW Publishing and Hasbro.
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